Zenful Bites: Building a New Food System

Friday, October 11th, 2013 by

The food system today is not the one previous generations were used to. Genetic engineering and the agrochemical complex have “changed the way our food is produced, distributed and marketed, and, in many cases, not for the better” according to Greenpeace.Yolanda-and-I-at-AU-287x300

For instance, the use of pesticides currently not only pollutes streams and wells and kills fish and birds, but also causes cancer, given that the toxic chemicals often remain as residues in many vegetables and fruit.  Fortunately, innovative food activists like Josephine Chu are coming up with solutions to challenge and counter the direction in which the food system is heading. In May 2012, Josephine co-founded Zenful Bites with Yolanda Hawthorne, a social enterprise in Washington DC, which uses food as a medium to transform people’s lives, by creating a sustainable, healthy and just food system through education and eco-catering.

The education program focuses on teaching children in afterschool programs and camps about where their food comes from and how to prepare different dishes, which often include vegetables and fruits that they would perhaps not normally eat. The kids are engaged through hands-on activities such as learning how to prepare green smoothies or create a solar oven to make pizza. So far, the education program has been a great success. While initially many children tend to reject greens and say “I don’t want to eat that,” after trying Zenful Bites dishes, Josephine laughs “they come back for a second serving.”

Josephine met co-founder Yolanda Hawthorne while teaching her daughter in elementary school. Yolanda’s passion for cooking healthy food and Josephine’s interest in creating a sustainable business that promotes healthy food in the community were a perfect match.

For Josephine, schools and universities, which are responsible for teaching the future generations,  play a key part in creating a new food system in DC. For this reason, Zenful Bites sees education as a key component of its work. This entails supporting more community gardens and urban agriculture projects as well as rendering people more knowledgeable of the food system “from seed to plate.” Josephine envisions a system where everyone would have access to fresh food, the means to buy it, awareness of its origins and how to prepare it.

Although a young company, Zenful Bites has already managed to cater to a diverse clientele, including universities, non-profits, and labor unions. Some of these clients include American University for its U.S. Farm Bill Symposium, nonprofits such as Physicians’ Committee for Responsible Medicine, Beyond Pesticides, Farmworker Justice, DC Co-op Day, and Diverse City Fund, and labor unions such as Unite Here for its Real Food, Real Jobs campaign. Zenful Bites specializes on providing health-supportive cuisine and tailoring its offerings to meet a variety of dietary restrictions including: vegan, raw and gluten-free. As an increasing number of people are realizing how broken the food system is and are looking for healthy and local alternatives, Zenful Bites hopes to fulfill that need.

In order to do this, Zenful Bites directly engages with local farmers and cultivates relationships with those using sustainable and organic farming practices that respects the environment, as opposed to the polluting and damaging techniques of big industrial farms. Josephine and her partner Yolanda Hawthorne have visited many of the farms that they source from to see the farmers and learn how they grow their food.

Josephine is proud of what her company has managed to achieve within the span of a year given limited resources. She is also proud of the in-kind donations that Zenful Bites has provided to organizations such as to DC Environmental Film Festival, DC Fair Food in support of the Coalition of Immokalee Workers, Benevolent Media’s Loving Market in support of DC-based non-profits, and the Conference on Asian Pacific American Leadership.

While for now, Zenful Bites’ revenue varies from month to month depending on clientele, one of the company’s objectives is to cultivate institutional buyers to generate stability. They are working with others to open up a worker-owned food co-op, which in addition to serving healthy to-go prepared items, would serve as an educational center for food and justice issues in DC. She hopes the food co-op can serve as a catalyst to spur further projects that would contribute to establishing a healthy urban food system.

Apart from running Zenful Bites, Josephine is actively involved in many other projects in DC including environmental and climate change activism. However, she does not see her environmental activism work as separate from her work with Zenful Bites. For her, the connections are simple: “climate change directly impacts the ability of farmers to grow food; without a stable food supply, we are jeopardizing our ability to meet our basic needs.”

In giving advice to other young entrepreneurs, Josephine emphasizes: “Go ahead and try it. See what happens and learn. And really the best thing is to connect with people, talk to people, find out what they are working on and how you can plug in. There are so many people working on great projects, learn from them and see how you can contribute to building something new!”

Find out more about Zenful Bites on their website: http://zenfulbites.com or on Facebook, Twitter, Pinterest, or Instagram.

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